Our Story

Established in 2013, Gehrich is the eponymous label of Melbourne designer - Samantha Gehrich. Inspired by Melbourne cafe culture, rural upbringings and a love of nature, Samantha blends classic style with elements of contemporary flair and 60's mod to design wearable garments that seamlessly fit into any modern wardrobe. 

A graduate from the Whitehouse Institute of Design, Samantha focuses her vision and creative talent on all aspects of the design and construction process from concept, right through to coathanger. The natural world plays a major role in dictating the movement and functionality of every design as well as construction and for this reason, quality natural fibres such as merino wool, cashmere and silk are all favoured textiles that feature heavily in each collection. Each style is imprinted with an element of the designers fun and quirky creative sense and this is reflected in details such as oversized collars, layered cuffs or the freedom of a trapeze cut - subtle injections of artistic flair that add to the appeal of this affordable luxury brand.

- Our Brand Philosophy -                

At Gehrich we incorporate core values of sustainability and ethical trade with the use of exceptional quality materials and construction techniques to offer pieces that are considered in design, limited in quantity and crafted to stand the test of time.